The Miru
identity kit.
Logos, app icons, mascot, color system, voice rules, and the exact lines to use when you write about Miru.
The Miru mark
One mark. Dark and light variants. Works at every size from favicon to billboard.
Logo files
The Miru mark in dark and light variants, wordmark lockups, and a monochrome option.
App icon
Use this for favicons, app launchers, social avatars, and software directories.
Download SVG
Logo mark (dark)
The primary Miru mark in dark. Use on light backgrounds for headers, directories, and print.
Download SVG Logo mark (white)
The primary Miru mark in white. Use on dark backgrounds for footers, dark UI, and overlays.
Download SVG
Wordmark (dark)
Full lockup with the Miru name. Use in headers, slides, and launch posts on light backgrounds.
Download SVG
Wordmark (white)
Full lockup with the Miru name. Use in headers, slides, and launch posts on dark backgrounds.
Download SVG
Monochrome mark
Inherits the current text color. Use where color is limited but the mark needs to read cleanly.
Download SVGBrand system
Miru should feel like a premium developer tool. Dark base. Neutral grays. Blue accent. Clean math.
Base
#0a0a0a
Surface
#171717
Text
#fafafa
Muted
#a1a1aa
Accent
#3b82f6
Accent Strong
#2563eb
Typography
Use Space Grotesk for the big statements and Instrument Sans everywhere else.
Track the work.
Send the invoice. Keep the margin.
Logo usage
- Use the dark mark on light backgrounds, the white mark on dark backgrounds.
- Keep clear space around the mark equal to the height of one circle.
- Do not recolor, stretch, rotate, or add effects to the mark.
Voice
Short sentences. Clear nouns. Low ego. The site should sound like builders who sell software, use software, and pay their own bills.
Use this
Track the work. Send the invoice. Keep the margin.
Not this
A comprehensive workforce optimization platform for modern service organizations.
Use this
Built for teams that bill by the hour and hate bloated software.
Not this
Designed to streamline end-to-end operational workflows across the business lifecycle.
Use this
$1 per member. Cloud if you want it. Self-host if you do not.
Not this
Flexible value-based pricing tailored to organizations at every stage of maturity.
Boilerplate
Miru is open-source time tracking, invoicing, expenses, and payments for agencies, consultants, freelancers, and service teams that bill by the hour.
What makes Miru different
- Open source and self-hostable
- Time tracking, invoicing, expenses, and payments in one product
- Pricing starts at $1 per member per month
- Built for small teams that care about margin, not procurement theater
Best links to use
Link the page that matches the audience. People should land on the right story immediately.
Best for developers, self-hosters, and technical reviews.
https://miru.so/open-source-time-tracking
Press and partnership requests
Need a logo, screenshot, launch blurb, quote, or co-marketing asset? Email us.